- YOUNG LIONS -
CHANGE YOUR WIFI NAME TO ONE OF OUR DEALS AND GET PAID IN PROMO CODES.
As part of the Young Lions Competition, Continente challenged us to think of a digital activation to bring new costumers to their online store.
What if we transform everyone’s wifi name into a medium to advertise Continente’s promos and deals?
In return wifi owners are paid with promo codes to be used on the online store, promoting experimentation and converting them into users.
We won a gold and a free trip to Cannes Lions with this idea.
Young Lions - Gold