- #StopHarcelementDeRue + PT&S + LES EFFRONTÉ -
A BANNER AD THAT HARASSES YOU FOR A GOOD CAUSE.
French men still think it’s acceptable to harass women on the street. Consequently, more than 3 million women suffer from sexual harassment every year.
Since harassers pop-up everywhere and never take no for an answer, we used the most persistent, hated format – an Intrusive Banner Ad - to harass them back and give them a taste of their own medicine. The banners mimicked different types of harassment on mobile websites most visited by men.
+ Case Study
A short film showing how the whole activation came together.