- QUECHUA -
AFTER QUECHUA TENTS FLOODED PARIS DUE TO CALAIS’S DISMANTLEMENT, THE BRAND STOOD UP TO HELP THE UNCHR.
In February 2016, the Calais Jungle, one of the biggest refugee camps in Europe was dismanteled. Without a clear plan on how to re-allocate the refugees, thousands fled to Paris and camped on the streets.
After seeing that the vast majority slept on Quechua tents, we thought the brand should have a role in helping out on the frontlines of the refugee crisis.
We imagined a simple print campaign, using real photographs from the camping sites in Paris, in order to bring awarness to the matter.