- PERSONAL PROJECT -
A SNAPCHAT FILTER GOT WOMEN TALKING ABOUT GENDER INEQUALITY.
Gender inequality sucks big time. We know because we live it.
Even though we've been making great strides in the workplace, gender inequality still continues to rear its ugly head.
The first step to overcome this is to talk about it, and that’s not easy. What if there was a trending filter that could start the conversation? By using a simple filter, we took on a complicated issue and sparked a much-needed conversation in the workplace.
At first, a chorus of selfies championed in support, even men jumped on the bandwagon.
But soon enough a harsh reality hit our phones. Hundreds of DMs from women who weren’t ready to speak out, with fear they would jeopardize their professional situation flooded our inbox.
The buzz reached Laura Visco, Cindy Gallo and the media.
OUR RESULTS ARE NOT A SUCESS STORY, BUT PROOF THAT STILL TO THIS DAY WOMEN ARE BEING SILENCED IN THE WORKPLACE. IT’S ON ALL OF US TO CHANGE THAT.