#StopHarcelementDeRue + PT&S + LES EFFRONTÉ
No Means No

A banner ad that harasses you for a good cause.

Some men still think it’s acceptable to harass women on the street. Consequently, more than 3 million women suffer from sexual harassment every year. Since harassers pop-up everywhere and never take no for an answer, we used the most persistent, hated format – an Intrusive Banner Ad - to harass them back and give them a taste of their own medicine. The banners mimicked different types of harassment on mobile websites most visited by men.
︎︎︎Case Study