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MICHELOB 50% SPORTS


A beer with 50% less calories than all others, takes 50% less effort to burn it. 


To show this, we were quite literal, we created special race tracks, pool lanes and park running lines that only went half way, cause not everything is about going the extra mile. 



You can do less and enjoy it more ︎ You can do less and enjoy it more ︎ You can do less and enjoy it more ︎


You can do less and enjoy it more ︎ You can do less and enjoy it more ︎ You can do less and enjoy it more ︎