TEXTRANSLATION
- GOOGLE -



GOOGLE GOES BACK IN TIME, SO THAT REFUGEES DON'T GET LOST IN TRANSLATION.



Language barriers leaves refugees struggling in rebuilding their lives. In addition to that, they have limited access to the internet, therefore translating services are not available on-the-go.


+The Idea
Downgrading Google Translator to an analogic format, so that it’s usable by all refugees, helping them overcome language barriers.


+ The Execution
To create a free number which acts as a translating service for all refugees.
We’ll give them the opportunity to message the free number in their mother tongue, and in return they’ll receive the translation in French.


+ How to get the message out?
We’ll communicate Google’s new service using the delivery vans which distribute food to refugees in different parts of Paris, on a daily basis.



2017 — Frogtown, Los Angeles