NIKE Encore

A timeless message for a new generation.

Nike was built on iconic, influential advertising as much as innovative products. From declaring “There is no finish line” to inspiring a generation to dream crazy. The power of Nike has always been about being bold enough to say what’s on our minds.

Trends, references, styles and cultural icons change over time, but messages like “Behind every great goalkeeper there’s a ball from...” and “Who said (wo)man was not meant to fly” feel as empowering and motivating as ever. So Nike remade them with some of today’s prominent athletes and creators, like soccer star Sam Kerr and skating phenom Sky Brown

From genius past ideas for a message to engage today.

Craft and cohesion to create continuity between the original and remixed ads.The same art direction, composition, and, in some cases, the original copy has been retained.