SAY IT
TO YOUR
MOM
- THE CITY OF ANTWERP X EUROBEST YOUNG CREATIVES -


IF CATCALLING IS A COMPLIMENT, NOT A FORM OF HARASSMENT, TRY SAYING TO YOUR MOM. 



If catcalling is nothing more than a nice compliment, ‘Try Saying It To Your Mom’. This was the satirical idea we brought to life to help the City of Antwerp raise awareness on sexual harassment on their streets.

We had 24-hours to come up with a 360º campaign.

We won silver at Eurobest Young Creatives with this piece.










+ Digital Activation
Say It the Right Way: A store where anyone can buy real personalized compliments from celebrities in video or audio format, where all the profits would revert to help victims of sexual harrasment.



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Awards

Eurobest Young Creatives 2016 Silver  

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2017 — Frogtown, Los Angeles