WOMEN
GET
TOLD 

- DOVE HAIR -



DOVE CELEBRATES WOMEN’S AWESOMENESS FROM HAIR TO TOE. 




Women get told blondes have more fun, dye your grey strands, short hair is for boys. We’re exposed to statements and clichés, masked as advice, that dictates how we should look if we want to be accepted.

This ad was shot with real women, not actresses, that have been told how they should wear their hair:

Luiza was told she couldn’t be feminine with short hair.

Wiji was told she was careless because of her grey strands.

Ramona was told she was a negligent mom because of her pink locks.

Simran was told she had to straighten her hair to find a husband.

Rapeeparn was told she shouldn’t wear blue hair in job interviews.

We told them their hair should be a source of confidence and not anxiety. We showed them that the only rules we live by are our own.






Produced by TwinFilm 
Directed by Esteban


2017 — Frogtown, Los Angeles